I’m finding the business side of producing for a major label AND a management company to be…incomplete in thought. What this all means is that we are serving two masters…one wants a product for sale AND a music video that we didn’t shoot footage for…the other wants promotional clips of the band playing live…we’ve got plenty. Both parties are sure that they’re going to get what they’ve asked for but I’M NOT SURE they know what they’ve bought.

Live events, the kind we normally do, are meant to be just that..LIVE. What the label wants is not a live video but a music video…something to get airplay with. I’m astounded by how far this project has trekked off the mark.

On the lighter side, it’s possible to fix/remedy the whole situation by putting together a third version of the “music video” with footage they’ve never seen. Hindsight tells me that offering them a video of the load in, rehearsal and the show may yield a piece worthy of some praise…but as of yet I think that our deadline will need to be pushed considerably further for the concert-length piece.

This is what independant filmmakers have been crying about for years…too many chiefs. I’m understanding more about myself and the business of production every day. I don’t know that I like all of it, but at least I’m learning something.

hmmm…pause for a deep breath….

back to it. more later…